In the first couple of months of the business venture, I worked with Optimity’s founder to explore employee health problems and motivators, and to conceptualise mobile app solutions. I produced various user-flows, prototypes, and visual treatments. These concepts were validated against initial beta users and market demand. This process identified several themes which were then incorporated into the design:
Social pressures for good
Having a work environment that promotes open engagement and participation in health-related activities is critical to the adoption of a wellness program. It's important to socialise health consciousness in the workplace and establish it as part of the company culture.
Sticky and secure
Careful use of gamification will help incentivize continued participation. While extrinsic rewards (usually financial) help short-term participation, intrinsic rewards (such social bonding, competition, and personal fulfilment) create long-term habits. Digital platforms can make gamification easier as long as individual's feel in control with how their data is shared.
Emails and stretches
A wellness program not only needs to be personalised to an individual's health conditions and goals but also contextualised to their day to day work activities. Creating schedule opportunities and smart reminders helps meet users where they are.
Healthy habits scheduled within the workday
This timeline view explores micro-activities scheduled at available slots — such as right before a meeting to energize participants.
Making wellbeing part of the company culture
Employees with the same health goals have activities scheduled at the same time to provide peer support.
Social bonding and competition
The leaderboard is designed to create a virtual environment where healthy activities at work are part of the norm and participation is encouraged through friendly competition.
Not relying solely on financial incentives, the app gamifies intrinsic rewards through streaks and accomplishments — while employees work towards personal health goals.
The concept designs I produced were used to validate the business idea and help secure company financing. Key concepts were taken into the final product.